From time to time even the best brands have to deal with negative feedback. Some sweep it under the carpet, and some tackle it head on. One San Francisco pizza company has gone further than most though – they are making their employees wear t shirts printed with negative feedback found online.

T Shirts include slogans such as ‘This place sucks’ & ‘The pizza was so greasy. I am assuming this was in part due to the pig fat’

I’m not sure i’d buy a pizza if I walked in and saw the staff proudly sporting that review to be honest, but what a great piece of PR, and a unique approach to reputation management.

Would you consider dealing with your negative feedback this way?