It may seem insane to be thinking about promotional jackets now – given our tropical weather – but it’s the perfect moment to consider revising your uniform so that you have jackets that meet the needs of your staff and the needs of your company.

Staff requirements from promotional jackets

1.    Easy to wear: clothing must allow the wearer to move easily, especially when undertaking tasks like loading vehicles, putting out stock, moving items of equipment etc
2.    Washable: any garment has to be fresh and clean, so ensure your choice of jacket can be machine washed so that your employees have a chance to launder their outerwear easily
3.    Breathable: in some environments a thick jacket is necessary, in others a lightweight one is better. Consider zip lining jackets or ordinary fleeces that can be worn under a waterproof jacket to allow staff to adjust their outer clothing to the conditions they experience

Brand requirements from promotional jackets

A jacket embroidered or printed with a company logo allows a brand to advertise itself, but it needs to be:

1.    substantial – so that it lasts for several years: anything too lightweight won’t be a worthwhile return on the company’s investment
2.    appropriately designed – an embroidered logo looks stylish, lasts well and gives an impression of seriousness and longevity. On the other hand, a bright over-printed jacket gives an impression of youth and freshness
3.    worn! Seriously – a jacket that the staff hate just won’t be worn in public and that means your promotional budget is wasted.