Caps are one of the finest tools used by companies in brand promotion. This is because they are worn more now than ever before, and their popularity, which until the 1980s was limited to men, has spread to women as well.

In particular caps are worn by sporty people, whether they are joggers, golfers, baseball players or tennis enthusiasts. This means that when they are in the gym, on the court or running around the streets, the logo on their caps get wide public exposure which is good news for the business that is being promoted.

Take advice from your embroidered cap supplier – because they have years of experience, they know what will work much better than you do, and the most attractive logo is useless if people can’t easily read it or understand what it relates to.

Colour is also important – ensure that your logo will work well with the cap colours you’re using. The reason black, white and red are the most popular colours for single shade embroidery is that they catch the eye. Full colour embroidery is very striking and can look very good on a cap.

Choosing the right logo for your company is incredibly important if the cap is to have a meaningful impact. While images like the Nike swoosh or the YSL monogram used by Yves Saint Laurent now seem instantly recognisable, it took at least a decade in each case for the brand image to ‘catch on’ – so don’t despair if your logo isn’t an instant success.

Embroidered caps can also be used for group identification: schools use them to identify pupils and travel parties meeting an airport are encouraged to wear them so that members of the group can be spotted easily at a distance.

Assuming that you’ve got something to promote: a brand, a product, a bar or a band, promotional clothing is the perfect choice for cost effective selling.

Printed clothing comes in an almost limitless range of styles, colours and cost ranges, so you can choose exactly the right blend for your product. That might be grunge black T-shirts with a pimped up hummer emerging from the bowels of hell to sell your car modification business to the average ‘modder’, or a beautifully cut white shirt with a delicate monogram to impress the clients at your upscale spa when the see your staff behind the reception desk. Not only that, you can market your brand to senior executives, teenagers or even little kids, all by choosing the right garment and colour combinations to appeal to them.

Your budget may be limited but you can optimise it by choosing carefully when buying promotional clothing. Caps and T-shirts are relatively cheap and convey a powerful message – compared to the lifetime of cheaper promotional items like pens or sticky notes, they get seen by up to sixteen times more people across a wider section of society than any other promotional item except television advertising.

Once you’ve got a promotional approach that works, you can benefit from discounts offered for large quantities so that you get much more promotional clothing for your money. If you overbuy you can use that stock as give-aways for contests so that your excess stock actually serves to promote your brand even more widely. Nothing is wasted! T-shirts can be used as prizes for competitions that people enter online or postally, and caps and other small, one-size-fits-all  items can be used at fairs and trade shows, or give to schoolchildren undertaking charity activities in the community, giving you great publicity at little cost.