Most people think about logo design in terms of a letterhead or maybe a website design, a shop-front fascia board or perhaps the side of a delivery vehicle – but what about how your chosen logo works with your staff uniform?

There’s a good reason that multinational companies work with world class fashion designers to create workplace uniforms – it’s because it gives an immediate sense of the company’s aims and image through the clothing that staff wear. You can do the same by creating promotional clothing that gives a good impression of your business.

Start by choosing a logo that has relevance to your customers, rather than for you. If you want to be thought of as a speedy company, pick a logo with wings or a jet stream. If professionalism is your key desire, use a logo of a smartly uniformed man or a halo, which suggests saintly behaviour!

Make sure the logo appeals to your workforce – if you’re expecting your staff to wear your logo emblazoned in their work T-shirts or neatly embroidered into a monogrammed polo-shirt, then they need to have some investment in the clothing – if they don’t like it, they will resent wearing it and it will affect their work performance.

In design terms, make sure the image shape, colour and size are balanced and will work on a range of clothing – will it be suitable for summer T-shirts as well as winter jackets, can it be worn by both men and women? Make sure your image will translate into a range of sizes and can be reproduced by screen-printing, embroidery and dtg designs.

Finally, does the design work for a viewer – do they understand what the logo is supposed to express?

Get all these elements right and you have a logo that works for the long term.